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| Range Rover Velar. Jaguar Land Rover |
Audi and Porsche, beware Range Rover is coming for you.
On Wednesday, Land Rover's premium SUV brand
released a teaser photo of its upcoming Velar off-roader.
The image of the Velar shows a panoramic
glass roof with a large infotainment system peeking through.
In addition, the rear end of the SUV features
an integrated spoiler, wraparound taillights, and a host of other styling cues
pulled from various Range Rover models.
According to the folks at Range Rover, the
Velar will be positioned between the compact Evoque and the midsize Sport.
As a result, the Velar allows Range Rover to
close the $24,000 price gap between the $42,000 Evoque and the $66,000 Sport, putting
the brand in a better position to hold onto customers looking for a $50,000 to
$60,000 option.
In addition, the Velar gives Range Rover a
true head-to-head competitor for Audi's second-generation Q5 and Porsche's
hot-selling Macan — not to mention the stunning F-PACE from sister brand
Jaguar.
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| Jaguar F-PACE. Hollis Johnson |
The Velar, which takes its name from Range
Rover's original development prototypes from the 1960s, will be officially
unveiled on March 1, ahead of the 2017 Geneva motor show.
Jaguar Land Rover is coming off a historic
year, with sales up 24%. Jaguar and Land Rover combined to sell more than
105,000 vehicles in the US — a record for the two brands. Jaguar, in
particular, had a stunning year; the arrival of the brand's first SUV, the
F-PACE, pushed Jaguar's US sales up a whopping 116%.
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