Can the sheer might of British steel usurp the throne currently occupied by the surgical precision of Porsche’s Boxster?
Along time ago (actually it wasn’t that long ago, it was the mid-1990s, but anyway), in a galaxy not too far away, Porsche was in a bit of a bad place.
The legendary sports car manufacturer was bogged down by ineffciency and high costs, and had essentially the one product, the 911. Because of that, Porsche was broke and in danger of going the way of the dodo.
That all changed in 1996 when it went back to the drawing board (not to mention hiring a gaggle of Toyota engineers to streamline its processes), and launched an all-new entry-level car, the Boxster. It was charged with the unenviable task of hauling the ailing automaker Porsche back into the realm of profitability.
And it did. In the years following its launch, Porsche shifted around 20,000 Boxsters annually, accounting for roughly half its total yearly sales. Even more than that, the Boxster doubled Porsche’s annual sales volume. The Boxster would remain Porsche’s primary cash cow until the introduction of an even fatter one, the Cayenne SUV in 2002 (but that’s another story for another time).
But more importantly, it reaffirmed that, despite looming bankruptcy, Porsche could still make quarters will even (sacrilegiously) suggest that the Boxster is a better car than the 911.
For the longest time, the Boxster’s position as the king of small convertibles has gone unchallenged… until now. There’s a very orange, very British rival looming on the horizon, and if there’s one car that could unseat the Boxster from its throne, the Jaguar F-Type would be it.
The British carmaker’s fortunes are on the up. Like Porsche, it spent the majority of the 1990s in the doldrums, languishing in the shadow of Ford ownership and selling frumpy, retro-style saloons such as the third-generation XJ, mid-size S-Type and compact X-Type.
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